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The role of manufacturing and marketing managers in strategy development:Lessons from three companies Paul. Swamis, TimBainesandNeilDarlowIntroductionAdominantportionofmanufacturingstrategyliterature(e.g.
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Manufacturing companies: Manufacturing managers are essential for overseeing production processes, managing inventory, ensuring quality control, and optimizing operational efficiency.
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Companies expanding into new markets: When entering new markets or launching new product lines, having experienced manufacturing and marketing managers can help companies navigate the challenges and exploit growth opportunities effectively.
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Manufacturing and marketing managers are responsible for overseeing the production and promotion of goods or services.
Businesses or organizations that have manufacturing and marketing functions.
You can fill out manufacturing and marketing managers by providing detailed information about the production and promotion activities of your business.
The purpose of manufacturing and marketing managers is to ensure efficient production and effective promotion of goods or services.
Information such as production output, marketing strategies, budget allocation, and performance metrics must be reported on manufacturing and marketing managers.
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