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This document provides guidance on the ethical considerations related to the selection and use of internet domain names for law firms and attorneys, including the requirements for advertising and
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How to fill out Opinion 32 - Lawyers’ and Law Firms’ Selection and Advertising of Internet Domain Names

01
Review the guidelines outlined in Opinion 32 to understand the scope and purpose.
02
Gather necessary information about your law firm's branding and existing domain names.
03
Ensure that the chosen domain name adheres to legal advertising rules and ethical guidelines.
04
Assess if the domain name accurately represents the legal services offered.
05
Check for trademark issues to avoid possible conflicts with existing brands.
06
Fill out the required documentation with all pertinent details about the domain name.
07
Submit the completed forms to the relevant bar association or regulatory body.

Who needs Opinion 32 - Lawyers’ and Law Firms’ Selection and Advertising of Internet Domain Names?

01
Lawyers looking to establish an online presence through a website.
02
Law firms in need of guidance on selecting compliant domain names.
03
Legal professionals seeking to understand the ethical implications of domain name choices.
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Opinion 32 provides guidelines for lawyers and law firms on the ethical implications of selecting and advertising internet domain names, ensuring that these practices comply with professional conduct rules.
All lawyers and law firms that utilize internet domain names for advertising purposes are required to adhere to the guidelines set forth in Opinion 32.
To fulfill the requirements of Opinion 32, lawyers must ensure their domain names are not misleading, avoid the use of prohibited terms, and maintain transparency regarding their professional status.
The purpose of Opinion 32 is to ensure that lawyers and firms maintain ethical advertising practices while utilizing internet domain names, promoting professionalism and transparency in law-related services.
Lawyers must report the specific use of domain names, confirm compliance with ethical standards, and disclose any relevant details regarding the advertising content associated with those names.
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