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This article discusses the transition of online marketing communications from being mass-directed to engaging individual interactions. It emphasizes the emerging nature of integrated marketing communications

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What is Journal of Management and Marketing Research?

The Journal of Management and Marketing Research is an academic publication that focuses on research related to management practices and marketing strategies, offering insights and findings that contribute to the fields of management and marketing.

Who is required to file Journal of Management and Marketing Research?

Researchers, academicians, and practitioners in the fields of management and marketing are typically required to file or submit their research findings to the Journal of Management and Marketing Research.

How to fill out Journal of Management and Marketing Research?

To fill out submissions for the Journal of Management and Marketing Research, authors must follow the specific guidelines outlined in the journal's submission policy, including formatting, referencing, and providing necessary documentation related to their research.

What is the purpose of Journal of Management and Marketing Research?

The purpose of the Journal of Management and Marketing Research is to disseminate valuable research findings, promote academic discourse, and advance knowledge in the fields of management and marketing.

What information must be reported on Journal of Management and Marketing Research?

Submissions to the Journal of Management and Marketing Research must report information including the research question, methodology, data analysis, findings, and implications for practice and theory in management and marketing.

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