Get the free Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing - mnhousing

This document serves as a plan to ensure that all potential residents in multifamily housing are given equal opportunity in applying for housing, with a focus on targeting demographic groups less

How to fill out affirmative fair housing marketing

How to fill out Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing

1. Gather necessary information about the property including location, available units, and amenities.
2. Research the demographics of the surrounding neighborhood to understand the community's needs.
3. Identify target groups to promote equal housing opportunities, ensuring inclusion of underrepresented populations.
4. Develop marketing strategies that reach diverse audiences, utilizing multiple channels such as digital media, community outreach, and traditional advertising.
5. Create a timeline for implementation of marketing strategies, ensuring regular updates and assessments.
6. Prepare a detailed budget for marketing efforts, allocating resources for outreach events and promotional materials.
7. Assign responsibilities to team members for executing the marketing plan and set performance metrics to gauge effectiveness.
8. Review and revise the AFHM plan regularly to adapt to changing demographics or community feedback.

Who needs Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

1. Property owners and managers of multifamily housing developments.
2. Developers seeking to comply with fair housing laws and guidelines.
3. Real estate professionals engaged in marketing multifamily properties.
4. Organizations aiming to promote fair housing practices in their communities.

People Also Ask about

How often does the afhmp need to be updated?

An updated AFHMP should only be submitted to FHEO for review and approval if at least five years have elapsed since the last review, or the local jurisdiction's Consolidated Plan is updated, or when there are significant changes in the demographics of the housing market area and the respondent has conducted an analysis

What is the affirmative marketing policy?

The purpose of an affirmative marketing plan, is to establish a marketing stratergy to attract income-eligible prospects and demographic groups who might not normally seek housing in their project.

What is an example of affirmative marketing?

Examples of affirmative marketing include: Making information related to housing opportunities and resources available to target specific groups. Specifically targeting those least likely to know of or hear about this information.

What is the affirmative fair housing marketing afhm plan?

The AFHMP helps owners/agents (respondents) effectively market the availability of housing opportunities to individuals of both minority and non-minority groups that are least likely to apply for occupancy.

How often do you update the affirmative fair housing marketing plan?

An updated AFHMP should only be submitted to FHEO for review and approval if at least five years have elapsed since the last review, or the local jurisdiction's Consolidated Plan is updated, or when there are significant changes in the demographics of the housing market area and the respondent has conducted an analysis

What is an example of affirmative marketing?

Examples of affirmative marketing include: Making information related to housing opportunities and resources available to target specific groups. Specifically targeting those least likely to know of or hear about this information.

How often do you update or develop a new marketing plan?

Most marketing plans outline the particular activities to achieve the marketing strategy for the coming year, so marketing plans will also need to be revisited annually.

What is the affirmatively fair housing marketing plan?

The plan outlines marketing strategies the respondent must use, including special efforts to attract persons who are least likely to apply and to make such persons aware of available housing opportunities. C. AFHM and outreach are requirements extending from statute, executive order, and regulation.

For pdfFiller’s FAQs

What is Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

The Affirmative Fair Housing Marketing (AFHM) Plan is a strategy required for multifamily housing projects to actively market to a diverse range of potential tenants, ensuring compliance with fair housing laws and promoting equal housing opportunities.

Who is required to file Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

Entities that own or manage multifamily housing projects that are subsidized by federal or state funds, or that require a loan or grant from the government, are required to file an Affirmative Fair Housing Marketing (AFHM) Plan.

How to fill out Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

To fill out the AFHM Plan, property owners must complete a form that includes details on the marketing strategies, target populations, outreach methods, and efforts to ensure equitable access to housing. It is often recommended to incorporate community input.

What is the purpose of Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

The purpose of the AFHM Plan is to promote inclusive and equal housing opportunities by implementing proactive marketing strategies that reach all segments of the eligible population, thereby combating housing discrimination.

What information must be reported on Affirmative Fair Housing Marketing (AFHM) Plan – Multifamily Housing?

The AFHM Plan must report information including marketing goals, outreach methods, demographic data of the targeted population, the effectiveness of marketing efforts, and any adjustments made to improve outreach to underrepresented groups.