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This document outlines the policy for proper reproduction and use of The University of Toledo and University of Toledo Medical Center logos, seals, and associated marks to maintain brand integrity
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How to fill out Proper use and reproduction of university and UTMC logos, seals, and associated marks

01
Review the official guidelines provided by the university regarding logo usage.
02
Ensure you have the latest version of the university and UTMC logos and seals.
03
Identify the purpose of your project or materials to determine appropriate usage.
04
Obtain necessary permissions for using the logos if required.
05
Use the logos and seals in their original colors and formats without modification.
06
Maintain clear space around the logos to prevent clutter and ensure visibility.
07
Use logos in the correct context as specified in the guidelines (e.g., official documents, marketing materials).
08
Acknowledge the university's branding requirements in all materials where logos are used.

Who needs Proper use and reproduction of university and UTMC logos, seals, and associated marks?

01
University staff involved in marketing and communication.
02
Students and student organizations producing promotional materials.
03
Faculty members creating academic publications or presentations.
04
Event organizers planning university-related events.
05
External vendors creating merchandise or materials featuring the logos.
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Proper use and reproduction of university and UTMC logos, seals, and associated marks refers to the guidelines and standards set by the university to ensure that its branding elements are used consistently and respectfully, maintaining the integrity and recognition of the institution.
Members of the university community, including faculty, staff, students, and any affiliated organizations or groups, are required to file for proper use and reproduction of university and UTMC logos, seals, and associated marks when they intend to use these elements for any formal communication, merchandise, or promotional materials.
To fill out the application for proper use and reproduction, individuals should provide detailed information regarding the intended use, including the type of materials, the audience, and the duration of the use. They may need to submit design proofs and obtain the necessary approvals from the university's branding office.
The purpose of these guidelines is to safeguard the university's brand identity, prevent misuse or dilution of its image, and ensure that all representations of the university are aligned with its values and mission.
The information that must be reported typically includes the intended purpose of use, the specific logos or seals being requested, context of their use, and any commercial aspects if applicable. Additionally, reporting may require citing the intended audience and distribution method.
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