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This document outlines the graphic standards and style guidelines for Adams State University to promote a unified branding and communication strategy across all official publications and electronic
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How to fill out Graphic Standards & Style Guide

01
Gather necessary brand elements such as logos, colors, fonts, and imagery.
02
Define the purpose of the guide and who will use it.
03
Organize sections clearly (e.g., logo usage, color palette, typography).
04
Include visual examples to illustrate proper and improper usage.
05
Specify formatting guidelines for print and digital assets.
06
Review and revise the guide with key stakeholders for accuracy.
07
Distribute the guide to all relevant teams and update regularly as needed.

Who needs Graphic Standards & Style Guide?

01
Marketing and branding teams responsible for promotional materials.
02
Designers and creative teams creating visual content.
03
External partners or agencies working with the brand.
04
Any employees involved in producing brand-related communications.
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Graphic Standards & Style Guide is a comprehensive document that outlines the visual and stylistic standards for branding, including color schemes, logo usage, typography, and more, to ensure consistency in visual identity across all materials.
All team members, departments, or external partners involved in the creation and dissemination of branded materials are required to file Graphic Standards & Style Guide to ensure adherence to established visuals and messaging.
To fill out the Graphic Standards & Style Guide, users should carefully read each section, provide necessary information such as brand colors, fonts, approved logos, along with specific usage examples, and submit for review to ensure compliance.
The purpose of Graphic Standards & Style Guide is to maintain brand consistency, ensure clear communication of brand values, and provide guidance for the creation of materials that effectively represent the brand.
The information required to be reported on Graphic Standards & Style Guide includes brand logos, color palette specifications, typography guidelines, imagery standards, and examples of correct and incorrect usage.
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