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This document provides guidelines for writing effective news leads, including various types of leads, structure, and examples for journalism students.
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How to fill out Writing (and Editing) News Leads

01
Identify the most important facts: Start with answering who, what, when, where, why, and how.
02
Use clear and concise language to convey the main point.
03
Begin with the most crucial information in the lead.
04
Keep it brief, ideally one sentence or 25-30 words.
05
Avoid unnecessary details that might dilute the main message.

Who needs Writing (and Editing) News Leads?

01
Journalists writing news articles.
02
Content creators producing online news.
03
Students learning about news writing.
04
Editors reviewing news stories for publication.
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``In the journalism industry, particularly in the United States (see News style), the term is spelled ``lede''. The alternative spelling was invented to differentiate it from references to the metal lead (pronounced the same as ``led''), which was used to cast type.
Lead Writing: Top 10 do's Determine your hook. Look at the 5 Ws and 1 H. Be clear and succinct. Simple language is best. Write in the active voice. Address the reader as “you.” Put attribution second. Go short and punchy. If you're stuck, find a relevant stat. Or, start with a story.
A lead is an opening paragraph that gives the audience the most important information of the news story in a concise and clear manner, while still maintaining the readers' interest.
The terms "lede" and "lead" are often used interchangeably in the world of journalism, but they actually have different meanings. A "lede" is the introductory paragraph of a news story, while a "lead" is the main idea or point of the story.
Rule #1: A straight news lead should be a single paragraph consisting of a single sentence, should contain no more than 30 words, and should summarize, at minimum, the most newsworthy “what,” “where” and “when” of the story. Example: “Fire destroyed a house on Main Street early Monday morning.”
Step 1: Research and gather information Always fact-check and verify details to maintain credibility. Before you start writing your article, think about how to organize and structure the information you've gathered. (Get tips on how to write an outline to organize your content effectively.)
A headline's role is to generate audience engagement by catching their attention. To draw the attention of the audience, editors also use pictorial illustrations or a quote from the story. A lead is the first paragraph of the story. After the headline, it is the most informative and impactful part of the entire story.
The terms "lede" and "lead" are often used interchangeably in the world of journalism, but they actually have different meanings. A "lede" is the introductory paragraph of a news story, while a "lead" is the main idea or point of the story.

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Writing (and Editing) News Leads refers to the crafting and refinement of the initial sentences or paragraphs of news articles that summarize the most important aspects of a story, capturing the attention of readers while providing essential information.
Journalists, reporters, and editors working in news organizations are typically required to file Writing (and Editing) News Leads as part of their responsibilities in producing news content.
To fill out Writing (and Editing) News Leads, one should identify the five Ws (Who, What, When, Where, Why) and sometimes How, ensuring that the lead captures the essence of the story in a concise and engaging manner.
The purpose of Writing (and Editing) News Leads is to provide a quick overview of a news story, engaging the audience while delivering the most critical information in an accessible format, which helps readers decide whether to read the full article.
Writing (and Editing) News Leads must report key details including the main event or topic, significant quotes or statements, names of people involved, date and time of the event, and location, ensuring clarity and relevance for the audience.
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