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This document provides comprehensive guidelines on the visual identity and branding standards for The City University of New York (CUNY), including logo usage, stationery, web design, co-branding,
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How to fill out CUNY Branding Manual

01
Gather all necessary materials and documents related to your branding.
02
Review the CUNY branding guidelines to understand the context and purpose.
03
Outline your goals and objectives for using the branding manual.
04
Follow the specified templates and formats provided in the manual.
05
Fill in the necessary sections, such as logo usage, color schemes, and typography.
06
Ensure consistency with CUNY's overall branding strategy throughout your document.
07
Conduct a review for accuracy and compliance with branding standards.
08
Obtain feedback from colleagues or branding experts as needed.
09
Make any necessary revisions based on feedback.
10
Finalize the document and prepare for distribution.

Who needs CUNY Branding Manual?

01
CUNY staff and faculty members involved in marketing and communications.
02
Departments and offices within CUNY that require brand consistency.
03
External partners and vendors working on CUNY projects.
04
New employees in marketing or design roles within CUNY.
05
Anyone organizing events or materials under the CUNY brand.
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The CUNY Branding Manual is a guideline that provides standards for the visual and verbal representation of the City University of New York, ensuring consistency and clarity in branding across all campuses and communications.
All CUNY campuses, departments, and units are required to adhere to the CUNY Branding Manual when creating promotional materials, communications, and digital content.
To fill out the CUNY Branding Manual, users should follow the specific guidelines provided in the manual, choosing the appropriate templates and formats, and incorporating the defined logo, color scheme, typography, and messaging standards.
The purpose of the CUNY Branding Manual is to establish a unified brand identity for the university, enhance recognition, and promote a cohesive image that reflects the values and mission of CUNY.
The information that must be reported in the CUNY Branding Manual includes guidelines on logo usage, color palettes, typefaces, imagery, tone of voice, and any specific brand messaging that aligns with CUNY's strategic goals.
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