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This document provides guidelines for the application of Hood College's graphic identity, including logo usage, stationery design, and core messages for communication.
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How to fill out Graphic Standards Manual

01
Gather all necessary materials and tools required for your project.
02
Review the purpose and guidelines of the Graphic Standards Manual.
03
Start with the cover page, ensuring it includes the title and version of the manual.
04
Proceed to the table of contents for easy navigation.
05
Clearly outline the branding guidelines, including logos, color schemes, and typography.
06
Include examples of acceptable and non-acceptable usage of graphic elements.
07
Provide templates for various applications, such as print and digital media.
08
Ensure all visual elements are consistent across different platforms.
09
Review the document for accuracy and clarity.
10
Distribute the completed manual to all relevant stakeholders.

Who needs Graphic Standards Manual?

01
Graphic designers and creative teams responsible for branding.
02
Marketing and communications departments.
03
Any employees involved in producing company materials.
04
External vendors and partners who require branding guidelines.
05
Clients and stakeholders seeking to understand the visual identity of the organization.
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A Graphic Standards Manual is a comprehensive document that outlines the visual identity and branding guidelines for an organization, including rules for logo usage, typography, colors, and other design elements.
Typically, organizations, design teams, or branding agencies that are involved in creating marketing materials, logos, and other visual elements are required to file a Graphic Standards Manual.
To fill out a Graphic Standards Manual, one should include specifications for the logo, typography, color palette, imagery, layout examples, and any other relevant visual elements, ensuring clarity and consistency in design.
The purpose of a Graphic Standards Manual is to ensure consistency in the visual representation of a brand, providing guidelines for employees, designers, and partners on how to use the brand elements properly.
A Graphic Standards Manual must report information such as the logo specifications, color codes, typography choices, usage guidelines, examples of correct and incorrect applications, and any supplementary graphics or imagery guidelines.
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