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This document provides instructions for an interactive classroom experiment that teaches students about market demand and various types of demand elasticity through a hands-on purchasing activity.
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How to fill out Classroom Game for Developing Market Demand and Demand Elasticities: The Snicker Effect

01
Identify the objective of the game and what you want students to learn.
02
Prepare the necessary materials such as Snickers bars and any additional resources for tracking engagement.
03
Divide students into groups and assign roles or tasks that simulate market conditions.
04
Explain the rules and objectives of the game clearly to all participants.
05
Provide each group with initial resources or constraints to create different demand scenarios.
06
Allow students to play the game, encouraging them to make decisions based on market demand and elasticity.
07
Facilitate a debrief session where students discuss their experiences and what they learned about demand and elasticity.

Who needs Classroom Game for Developing Market Demand and Demand Elasticities: The Snicker Effect?

01
Teachers looking to engage students in economic concepts.
02
Students participating in economics or business courses.
03
Educational institutions aiming to enhance interactive learning experiences.
04
Market researchers interested in understanding consumer behavior.
05
Anyone seeking to reinforce theoretical knowledge of demand and elasticity through practical application.
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The prices of related goods can also affect demand. If you need a new car, for example, the price of a Honda may affect your demand for a Ford. Finally, the size or composition of the population can affect demand. The more children a family has, the greater their demand for clothing.
For example, if the price goes up by 5%, but the demand falls by 10%, the product is elastic. If a price change of 10% creates a 10% change in demand, the product shows unitary elasticity. And if a price increase of 10% causes demand to fall by 5%, the product is inelastic.
Elasticity of demand refers to the shift in demand for an item or service when a change occurs in one of the variables that buyers consider as part of their purchase decisions. It's a relationship between demand and another variable, such as price, availability of substitutes, advertising pressure and customer income.
A demand curve illustrates on a graph how much of a particular good or service people are willing to buy as its price changes. When the price for a good or service goes down, demand tends to increase.
For example, a sudden hike in the price of a premium coffee brand might lead a customer to buy the lower-priced store brand instead. Economists call this the substitution effect. The corresponding demand curve for the premium coffee will show a decrease in demand as its price increases.
Changes in the price of related goods and services Alternatively, if the price of complementary goods increases, the curve will shift inwards. The opposite is true for substitute goods. For example, if the price of peanut butter goes down significantly, the demand for its complementary good – jelly – increases.
The market demand curve is the summation of all the individual demand curves in a given market. It shows the quantity demanded of the good by all individuals at varying price points. For example, at $10/latte, the quantity demanded by everyone in the market is 150 lattes per day.

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The Snicker Effect is an educational simulation designed to help students understand the concepts of market demand and demand elasticity through interactive gameplay. Participants engage in making pricing and product positioning decisions that affect consumer behavior and market dynamics.
Typically, students enrolled in economics or business-related courses are required to participate in the Snicker Effect game. Instructors may also be involved in facilitating and assessing the outcomes of the game.
Participants fill out the game by entering data related to pricing strategies, product availability, and marketing decisions. Each decision impacts the simulated market and must be recorded to analyze demand responses effectively.
The purpose of the Snicker Effect is to provide a practical learning experience that enables students to comprehend demand elasticity concepts and market demand principles. It fosters critical thinking and strategic decision-making in a market environment.
Participants must report information such as pricing decisions, quantity supplied, quantity demanded, consumer feedback, and any changes in market conditions that influence demand. This data is crucial for analyzing elasticity and overall market behavior.
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