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This document outlines the course details for MKTNG 4700/315 - Marketing Management, including instructor information, course description, prerequisites, assignments, grading criteria, and important
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People Also Ask about

The primary responsibilities of marketing managers include helping companies expand into new markets, engage target audiences and acquire new customers. These professionals work to increase sales and profitability by researching trends, estimating demand and identifying opportunities.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The "7 Ps of Marketing" are: Product, Price, Promotion, Place, People, Packaging, and Process. This marketing mix is an expansion of the classic "4 P Marketing Mix" (Product, Price, Placement, and Promotion) that was established by Professor of Marketing at Harvard University, Prof.
The Marketing Manager is a senior-level position responsible for overseeing marketing initiatives and developing strategies to promote the company's products or services effectively.
Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
Marketing managers organise and manage marketing campaigns to raise awareness of and generate demand for products and services. This broad definition can encompass a wide variety of activities including: Designing, managing, and evaluating marketing campaigns.

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MKTNG 4700/315 - Marketing Management is a course that focuses on the principles and practices of marketing within a business context, emphasizing strategies for effective marketing management.
Students enrolled in the course or individuals seeking to gain academic credit in marketing or related fields are required to file for MKTNG 4700/315 - Marketing Management.
To fill out MKTNG 4700/315 - Marketing Management, one must complete the designated form or application associated with the course, providing relevant personal and academic details as required.
The purpose of MKTNG 4700/315 - Marketing Management is to equip students with the knowledge and skills necessary to understand and implement effective marketing strategies in a professional setting.
The information that must be reported on MKTNG 4700/315 - Marketing Management typically includes student identification, course selection, semester information, and any prerequisites or related coursework.
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