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This document provides guidelines for the proper use of the FLIR brand, including logo usage, typography, color standards, business card formats, e-mail signatures, and other branding materials.

How to fill out style guide and branding

How to fill out Style Guide and Branding Standards

1. Begin with an overview of the brand's mission and vision.
2. Define the primary colors and their corresponding color codes (HEX, RGB).
3. Specify the typography styles including font families, sizes, and usage guidelines.
4. Outline the logo usage, including spacing, placement, and variations allowed.
5. Provide examples of imagery and graphics that align with the brand's identity.
6. Detail the tone of voice and language style to be used in communications.
7. Include guidelines for social media representation and content.
8. Review and update the document regularly to maintain relevance.

Who needs Style Guide and Branding Standards?

1. Marketing teams to ensure consistency in branding.
2. Graphic designers for correct logo and typography usage.
3. Content creators to align messaging with the brand's voice.
4. Employees to understand and represent the brand accurately.
5. Agencies and freelancers hired for projects involving the brand.

People Also Ask about

What is a style guide or brand guidelines?

Brand Guide can be/should be more strategic in content. Brand DNA, tone of voice, Mission, Vision, etc. A Style Guide is typically an addendum to the first, but has 'visual' content, color palette, type, grid/layout, as well as 'don't do's.

Do I need a brand style guide?

A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement. By doing so, it provides all of the instructions you need to communicate the right messages in the right manner every time you create marketing materials for your company.

Who uses a brand style guide?

The best brands use common visual elements and styles to increase brand recognition. A brand style guide is an essential tool to ensure your company produces consistent, cohesive work — especially if you work with creative partners like freelancers or a marketing agency.

How much does a brand style guide cost?

The cost depends on the depth and complexity of the document: Basic style guides focus on logo usage, colors, and typography and are suitable for startups or small businesses. Costs range from $5,000 to $10,000.

What is a style guide in branding?

A brand style guide gives structure to your company's brand voice and presentation. As you continue to grow online and in your chosen industry, your style guide will determine how you want people to identify you and what you can do to maintain a cohesive presence.

What are brand standards and guidelines?

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure brand consistency and demonstrate what the company is, what it does, and what it stands for.

Is branding style guide legit?

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it's a great asset for creating consistent, on-brand content. Your brand style guide communicates your company's design standards to your whole group.

What is the style guide standard?

A style guide is an international standard of writing rules in English-language documents. It is a kind of “instruction manual” that provides a guide for writing, syntax, grammar, and document formatting, especially in specific academic disciplines.

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What is Style Guide and Branding Standards?

A Style Guide and Branding Standards is a set of guidelines that dictate how a brand should be presented visually and verbally. This includes logo usage, color palettes, typography, and tone of voice to ensure consistency across all marketing materials.

Who is required to file Style Guide and Branding Standards?

All employees, departments, and external partners involved in creating materials for a brand are required to adhere to and file Style Guide and Branding Standards.

How to fill out Style Guide and Branding Standards?

To fill out the Style Guide and Branding Standards, follow the template provided, ensuring that all required sections are completed with specific guidelines, examples, and any necessary illustrations that define the brand's visual and verbal style.

What is the purpose of Style Guide and Branding Standards?

The purpose of Style Guide and Branding Standards is to maintain brand consistency, enhance brand recognition, and communicate the brand's values effectively across different platforms and materials.

What information must be reported on Style Guide and Branding Standards?

The information that must be reported includes logo specifications, color codes, font choices, usage guidelines, imagery styles, and overall tone of voice, along with any unique elements that define the brand identity.