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Target marketing and segmentation: valid and useful tools for marketing Dennis J. Cahill North Union Associates, Inc., Cleveland, Ohio, USA Discusses Wright s recent attack on targeting and segmentation

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What is target marketing and segmentation?

Target marketing is a marketing strategy where companies identify a specific group of consumers who are most likely to buy their products or services. Segmentation is the process of dividing this target market into distinct groups based on their demographic, psychographic, or behavioral characteristics.

Who is required to file target marketing and segmentation?

All companies and businesses that engage in marketing activities and want to maximize their marketing efforts are encouraged to utilize target marketing and segmentation techniques.

How to fill out target marketing and segmentation?

To fill out target marketing and segmentation, companies need to conduct market research, collect relevant data about their target audience, analyze the data, and create segments based on common characteristics or preferences. This information can then be used to tailor marketing campaigns and messages to each segment effectively.

What is the purpose of target marketing and segmentation?

The purpose of target marketing and segmentation is to better understand and meet the specific needs and preferences of different customer groups. By focusing marketing efforts on the most relevant audience segments, companies can increase their chances of success, improve customer satisfaction, and maximize their return on investment.

What information must be reported on target marketing and segmentation?

The information to be reported in target marketing and segmentation includes demographic data (such as age, gender, income), psychographic data (such as attitudes, values, lifestyle), and behavioral data (such as purchasing behavior, product usage). Additionally, companies may also report their segment profiles, target market size, and marketing strategies for each segment.

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