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Strategies For Distinctive Brands Professor Judy Zaichkowsky Simon Fraser University Canada 2nd International Congress of Marketing Communication and Branding São Paulo, Brazil Zaichkowsky1My Research
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Distinctive brands refer to unique and recognizable trademarks or logos that help differentiate a company or product from others in the market.
Any individual or organization that uses distinctive brands in commerce is typically required to file for trademark registration with the relevant government office
To fill out distinctive brands, you need to gather the required information such as the name and description of the brand, the goods or services it represents, and the evidence of its distinctive nature. Then, you can submit the application online or through mail to the appropriate trademark office.
The purpose of distinctive brands is to establish a unique identity for a company or product, build brand recognition and loyalty among consumers, and provide legal protection against unauthorized use or infringement by others.
When filing for distinctive brands, you typically need to report information such as the brand's name, description, class of goods or services, evidence of distinctiveness, and contact details of the applicant.
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