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This document serves as the Uniform Application for Investment Adviser Registration, providing detailed information on the investment adviser, HERON FINANCIAL GROUP, LLC, including its services, fees,
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How to fill out FORM ADV

01
Obtain a copy of FORM ADV from the SEC or your state regulatory agency.
02
Fill out Part 1, which requires basic information about your firm and its ownership.
03
Complete Part 2, which includes information about your services, fees, and investment strategies.
04
Provide details in the narrative format as required in Part 2 of the form.
05
Include your firm's AUM (Assets Under Management) in the relevant section.
06
Disclose any disciplinary history or legal issues in the appropriate sections.
07
Review the form for accuracy and completeness.
08
Submit the completed FORM ADV to the required regulatory agency.

Who needs FORM ADV?

01
Investment advisers who are required to register with the SEC or state regulators.
02
Firms providing investment advice for compensation.
03
Financial planners offering investment-related services.
04
Any business that manages assets for clients.
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adv. written abbreviation for adverb. SMART Vocabulary: related words and phrases.
Form ADV is a disclosure document that all investment advisers must submit to the U.S. Securities and Exchange Commission (SEC) and to state securities regulators. The SEC uses Form ADV to register investment advisers (registered investment advisers or RIAs) and obtain information about exempt reporting advisers (ERA).
Filing Form ADV is mandatory for advisers who are required to register with the SEC and for exempt reporting advisers. The SEC maintains the information submitted on this form and makes it publicly available. The SEC may return forms that do not include required information.
Filing Form ADV is mandatory for advisers who are required to register with the SEC and for exempt reporting advisers. The SEC maintains the information submitted on this form and makes it publicly available. The SEC may return forms that do not include required information.

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FORM ADV is a form used by investment advisers to register with the SEC and state regulators. It provides information about the adviser's business, ownership, clients, and employees.
Investment advisers that are required to register with the SEC or state regulatory authorities must file FORM ADV.
FORM ADV consists of multiple parts, including Part 1 and Part 2. Advisers must provide detailed information about their business, investment strategies, fees, and disclosures to clients. It can be completed online through the IARD system.
The purpose of FORM ADV is to provide transparency in the investment advisory industry, allowing regulators and investors to assess the qualifications and potential conflicts of interest of advisers.
FORM ADV requires information about the adviser's business structure, services offered, fees, disciplinary history, and backgrounds of key personnel.
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