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Do not use primary or accent colors to reproduce the Lexus logos. Follow the guidelines for brand signature colors on page 9. ADDITIONAL COPIES Additional free copies of the Lexus Brand Guidelines may be ordered from the Toyota Material Distribution Center through the Dealer Daily part number 00202-LEXGUIDEBK. LEXUS BRAND GUIDELINES Why this guide Great brands live in people s hearts and minds. They express a set of core values that resonate with the customer and they possess the power to...
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What is lexus brand guidelines?
Lexus brand guidelines are a set of rules and standards that provide guidance on how the Lexus brand should be represented across various media and communication channels. These guidelines ensure consistency and maintain the brand's identity.
Who is required to file lexus brand guidelines?
The individuals or organizations responsible for creating and managing the Lexus brand, such as the brand management team or marketing department, are typically required to file and follow the Lexus brand guidelines.
How to fill out lexus brand guidelines?
To fill out Lexus brand guidelines, you should review the provided documentation and follow the instructions and recommendations outlined within. This may involve providing details about brand colors, logo usage, typography, tone of voice, and other brand elements.
What is the purpose of lexus brand guidelines?
The purpose of Lexus brand guidelines is to ensure consistency and maintain the integrity of the Lexus brand across all touchpoints. These guidelines help to create a unified and recognizable brand identity for Lexus, which ultimately strengthens brand awareness and loyalty.
What information must be reported on lexus brand guidelines?
The specific information that must be reported on Lexus brand guidelines may vary depending on the specific requirements set by Lexus. Generally, it includes details about brand colors, logo usage guidelines, typography, tone of voice, brand values, and any specific brand assets or templates that should be used.
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