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Long Form Video Overview Released September 2009 IAB Long Form Video Overview This document as been developed by the IAB Digital Video Committee. About the IAB s Digital Video Committee: The Digital
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IAB Long Form Video refers to an industry standard for video advertising that provides guidelines and best practices for creating and distributing long-form video content.
The requirement to file IAB Long Form Video varies depending on the specific regulations and guidelines set by advertising platforms and industry organizations. However, it typically applies to advertisers, publishers, and content creators who produce and distribute long-form video content for advertising purposes.
Filling out IAB Long Form Video typically involves providing information about the video content, such as title, description, duration, target audience, and any desired ad placements. The specifics may vary depending on the platform or organization requesting the form.
The purpose of IAB Long Form Video is to establish a standard for video advertising in order to improve the quality, consistency, and effectiveness of long-form video content and its distribution across various platforms and devices.
The specific information required to be reported on IAB Long Form Video can vary depending on the platform or organization. However, common information includes video title, description, duration, target audience, ad placements, and any relevant metadata or tags.
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