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Journal of Business Research 62 (2009) 768774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating

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What is effects of comparative advertising?

The effects of comparative advertising refer to the impact and outcomes that result from using this marketing strategy to compare one's products or services directly to competitors' products or services.

Who is required to file effects of comparative advertising?

There is no specific requirement to file the effects of comparative advertising. However, advertisers who engage in comparative advertising should consider monitoring and assessing the impact of their campaigns.

How to fill out effects of comparative advertising?

Filling out the effects of comparative advertising typically involves analyzing sales data, consumer response, and market share changes resulting from the comparative advertising campaigns.

What is the purpose of effects of comparative advertising?

The purpose of analyzing the effects of comparative advertising is to understand the effectiveness of the marketing strategy, measure its impact on sales and market position, and make informed decisions regarding future advertising campaigns.

What information must be reported on effects of comparative advertising?

The information reported on the effects of comparative advertising can vary but may include sales data, consumer surveys, market share changes, customer feedback, and any legal disputes or challenges related to the comparative advertising.

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