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Acxiom uses statistically modelled data derived from various sources to develop detailed household profiles, including property and individual information, updated quarterly.
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How to fill out acxiom household profiles

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How to fill out Acxiom Household Profiles

01
Gather necessary household information such as names, addresses, and phone numbers.
02
Access the Acxiom Household Profiles platform or application.
03
Navigate to the section for creating or updating household profiles.
04
Input the gathered information accurately into the corresponding fields.
05
Review the entered data for any errors or omissions.
06
Save the completed household profile.
07
Regularly update the profile as needed to ensure accuracy.

Who needs Acxiom Household Profiles?

01
Businesses seeking to understand their customer demographics.
02
Marketing professionals looking to target specific household segments.
03
Researchers conducting studies on consumer behavior.
04
Companies aiming to enhance their advertising strategies.
05
Organizations involved in data analytics and market research.
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Jarrod Martin is the Global CEO of Acxiom + KINESSO. His dual role brings together the teams responsible for engineering, data and technology stacks, cloud services, and critical artificial intelligence investments under one leadership team to drive best-in-class campaigns and business outcomes for its clients.
The data includes public record and publicly available data from such sources as telephone directories, website directories and postings, real property recorder and assessor files, and government licenses.
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.
2011 in San Francisco, CA, U.S. San Francisco, California, U.S. The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014.
Remains an Independent Company Operating Under Acxiom Brand –(October 1, 2018)– Acxiom LLC, the data foundation for the world's best marketers, today announced that the acquisition of Acxiom by Interpublic Group (NYSE: IPG) is complete.
Acxiom outperformed the other providers in all categories. Acxiom was 28 percent more accurate than the next competitor and eight times more accurate than the other. Acxiom's accuracy on demographic data was 9-10 percent higher than other providers.
The Interpublic Group of Companies Acxiom / Parent organization

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Acxiom Household Profiles are comprehensive data sets that provide insights into consumer behaviors, demographics, and preferences at the household level, allowing businesses to better understand their customers.
Organizations that collect data for marketing, research, or analysis purposes and seek to utilize Acxiom's consumer insights are generally required to file Acxiom Household Profiles.
To fill out Acxiom Household Profiles, users must gather relevant household data, ensure accuracy in demographics and consumer behaviors, and follow established formats or guidelines provided by Acxiom for submission.
The purpose of Acxiom Household Profiles is to enhance targeted marketing efforts, improve customer segmentation, and facilitate data-driven decision-making for businesses.
Information that must be reported includes household demographics (such as age, income, and location), consumer preferences, purchase behaviors, and any relevant contact details.
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