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EUROPEAN JOURNAL OF COGNITIVE PSYCHOLOGY 2006, 18 (5), 686 707Competitor effects in naming objects and famous faces Tim Valentine and Stephen Darling Goldsmiths College, University of London, The
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Competitor effects in naming refer to the impact or influence that the naming choices of competitors have on a specific product or brand's market positioning and consumer perception.
The responsibility to file competitor effects in naming typically lies with the marketing or branding team of a company or organization.
Competitor effects in naming can be assessed and filled out by conducting market research, analyzing consumer feedback and perception, and evaluating the naming strategies and choices of competitors.
The purpose of assessing competitor effects in naming is to understand how the naming decisions of competitors impact the market positioning, brand recognition, and consumer perceptions of a specific product or brand.
The information to be reported on competitor effects in naming may include the names of competitor products or brands, their naming strategies, the market impact of their names, and any observed effects on consumer behavior or perception.
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