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This document outlines details regarding the Category Management Asia Conference taking place on 14-15 March 2011 at Crowne Plaza Hotel, Kuala Lumpur, focusing on category management and shopper marketing
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How to fill out Category Management Asia

01
Gather relevant sales data from your current product categories.
02
Analyze market trends and consumer behavior in Asia.
03
Define your objectives for category management in the region.
04
Segment products into categories based on performance and potential.
05
Identify key performance indicators (KPIs) to monitor category success.
06
Develop category strategies tailored to the Asian market.
07
Collaborate with suppliers to optimize product assortments.
08
Implement promotional plans and merchandising strategies.
09
Monitor and evaluate category performance regularly for necessary adjustments.

Who needs Category Management Asia?

01
Retailers looking to optimize their product offerings in the Asian market.
02
Manufacturers seeking to better understand customer preferences and demands.
03
Business analysts focused on market trends and competitive positioning.
04
Marketing teams creating targeted campaigns for specific product categories.
05
Supply chain professionals aiming to improve inventory management.
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Category Management Process: The Key Steps Step One: Define the Category. Step Two: Assess the Category's Role. Step Three: Assess Performance. Step Four: Set Objectives and Targets. Step Five: Develop Strategies. Step Six: Category Tactics. Step Seven: Implementation. Step Eight: Review.
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Category management operates on four fundamental pillars known as "the 4 Ps of effective category management": Product, Pricing, Placement, and Promotion. Each of these elements plays a crucial role in shaping successful category strategies.
Getting into category management often involves earning a bachelor's degree in business management or marketing, completing a relevant internship and possibly obtaining professional certification.
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There are 10 common spend categories, which account for $275 billion worth of purchases on goods and services, and nine additional defense-centric ones; the federal government spent $153 billion on defense-centric categories. Then CMLC and OMB took product services codes (PSCs) and matched them to these 19 categories.
You can think of category management as a strategy that has three distinct aspects: Portfolio management. Strategic sourcing. Supplier relationships.
Category management operates on four fundamental pillars known as "the 4 Ps of effective category management": Product, Pricing, Placement, and Promotion. Each of these elements plays a crucial role in shaping successful category strategies.

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Category Management Asia refers to the strategic approach for managing a product or service category in a way that maximizes sales, profitability, and customer satisfaction. It is often used by businesses to improve their performance in the Asian market.
Businesses and organizations operating in Asia that are involved in the management and categorization of products or services are typically required to file Category Management Asia.
Filling out Category Management Asia typically involves providing detailed information about product categories, sales data, market analysis, and strategies for managing those categories effectively.
The purpose of Category Management Asia is to enhance the efficiency and effectiveness of product management in the Asian market by ensuring that products are appropriately categorized and managed to meet customer needs and drive sales.
Information that must be reported on Category Management Asia includes product category descriptions, sales figures, market trends, customer preferences, and promotional strategies.
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