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UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTER THESIS EVALUATING COMPANY POSITIONING AND CUSTOMERS PERCEPTION OF SODA AUTO IN SLOVENIAN MARKET (VREDNOTENJE POZICIONIRANJA PODJETJA IN ZAZNAVANJA
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Evaluating company positioning involves assessing a company's current market position, competitive advantages, target audience, brand perception, and overall business strategy.
Business owners, marketing teams, brand managers, or strategic planning departments are generally responsible for conducting and filing an evaluation of company positioning.
Filling out an evaluation of company positioning involves analyzing market research data, conducting SWOT analysis, reviewing performance metrics, and creating a comprehensive report highlighting the company's strengths, weaknesses, opportunities, and threats.
The purpose of evaluating company positioning is to gain insights into a company's competitive advantage, identify areas for improvement, develop effective marketing strategies, and make informed business decisions.
The evaluation of company positioning generally includes information on the company's target market, unique selling proposition, brand identity, competitive landscape, market trends, customer perception, and potential business opportunities.
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