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Advertising Activity and its Importance in Management on the Example OF SMEs Enterprise X Professor Josef NOVAKMARCINCIN PhD Technical University of Police Professor Vladimir MORAL PhD Technical University
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Advertising activity refers to the creation and dissemination of promotional messages or materials with the goal of promoting a product, service, or idea. It includes various forms such as print, television, radio, online, and outdoor advertisements.
Any individual or organization involved in conducting advertising activity is required to file it. This includes advertisers, advertising agencies, media companies, and any other entities involved in the production or distribution of advertisements.
To fill out advertising activity, you need to provide information about the nature of the advertisement, the target audience, the platforms or media used for dissemination, the duration of the campaign, and relevant financial information such as the budget allocated to the campaign.
The purpose of advertising activity is to promote products, services, or ideas, increase brand awareness, drive sales, and influence consumer behavior. The ultimate goal is to attract and retain customers and achieve business objectives.
The information that must be reported on advertising activity includes details about the advertiser, the campaign objectives, the target audience demographics, the media channels used, the budget allocated, and the results or impact of the campaign.
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