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This document provides comprehensive guidelines for the correct use of New York University's graphic identity, including logo elements, variations, color specifications, adjacency rules, and specific
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How to fill out New York University Graphic Standards and Logo Usage Guide
01
Review the introduction section for a general understanding of the guide's purpose.
02
Familiarize yourself with the official logo and its variations.
03
Understand the color palette and typography guidelines.
04
Follow the instructions for logo placement and clear space requirements.
05
Learn about appropriate logo usage on different backgrounds.
06
Check the examples provided for correct and incorrect usage of logos.
07
Refer to the downloadable assets section for high-quality logo files.
08
Read the contact information section if you have further inquiries.
Who needs New York University Graphic Standards and Logo Usage Guide?
01
University departments and offices using NYU branding.
02
Marketing and communications teams.
03
Event organizers planning NYU-affiliated events.
04
Students and student organizations promoting NYU events or initiatives.
05
External partners and vendors working with NYU branding.
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People Also Ask about
Who designed the NYU logo?
Tom Geismar of Chermayeff & Geismar & Haviv, the renowned branding firm behind some of the world's leading logos like NBC, Mobil, PBS, and the Smithsonian Institution, designed the NYU logo.
What are the NYU branding colors?
NYU Violet is used for the NYU logo and parts of the city grid graphics. White is used to give the viewer's eye a rest on the design's right side. Black is used as a background color. Ultra Violet is used sparingly within the banner text and the path that weaves through the design.
What does the New York Times logo mean?
Overview. The logo for The New York Times Company might look like piano keys, but it is actually a reference to the historic movable type printing process that was used in the early production of the newspaper.
What does the NYU logo mean?
The placement of the motto — perstare et praestare, to persevere and to excel — under the depiction of classic runners represents the continued pursuit of academic excellence, and Lady Liberty's torch signifies NYU's commitment of service to New York City.
What is a logo usage guideline document?
So what are logo usage guidelines? Logo usage guidelines should be part of every company's brand guidelines because they offer a way to exercise control over how a logo looks over different backgrounds, how it is oriented over the page, the logo's shape, logo type, proportion and more.
Why is NYU's logo a torch?
What Our Logo Represents. Our flagship image, the white torch on a dark background, represents light in the darkness, or enlightenment through education.
What is the animal on the NYU logo?
Today, the Bobcat mascot symbolizes both NYU's academic and athletic traditions.
How to make logo usage guidelines?
Define Basics: Clearly outline logo, colors, typography, and key imagery. Proper Usage: Detail logo usage, specifying size, spacing, and placement. Color Codes: Specify precise color codes for primary and secondary colors. Typography: Outline font details and usage guidelines.
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What is New York University Graphic Standards and Logo Usage Guide?
The New York University Graphic Standards and Logo Usage Guide is a document that outlines the proper use of the university's branding elements, including logos, colors, fonts, and other visual materials, to ensure consistency and integrity in all communications.
Who is required to file New York University Graphic Standards and Logo Usage Guide?
All university departments, organizations, and external vendors who utilize NYU branding materials are required to file the New York University Graphic Standards and Logo Usage Guide to ensure compliance with branding standards.
How to fill out New York University Graphic Standards and Logo Usage Guide?
To fill out the New York University Graphic Standards and Logo Usage Guide, individuals should follow the outlined sections in the guide, providing necessary details regarding the intended use of logos and branding elements, including descriptions, purpose, and context of use.
What is the purpose of New York University Graphic Standards and Logo Usage Guide?
The purpose of the New York University Graphic Standards and Logo Usage Guide is to maintain brand consistency across all university materials, enhance recognition, and protect the visual identity of NYU.
What information must be reported on New York University Graphic Standards and Logo Usage Guide?
The information that must be reported includes the specific logo or branding element to be used, the context in which it will be applied, any modifications requested, and additional details such as the intended audience and medium of communication.
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