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This document provides guidelines on how to create and deliver a concise 30-second personal commercial for professional networking and interviews, highlighting personal strengths, experiences, and
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How to fill out Writing and Delivering Your 30 Second Commercial

01
Identify your purpose: Determine what message you want to convey and what you hope to achieve.
02
Know your audience: Understand who you are speaking to and what they might be interested in.
03
Craft your message: Clearly outline the key points you want to communicate, including what makes you or your product unique.
04
Start strong: Begin with an engaging hook that captures attention within the first few seconds.
05
Be concise: Keep your commercial short, ideally under 30 seconds, focusing on the most important information.
06
Include a call to action: Encourage your audience to take a specific action, whether it’s visiting a website or contacting you.
07
Practice: Rehearse your delivery to ensure you sound confident and natural.
08
Adjust for feedback: Be open to feedback and willing to tweak your commercial for clarity and impact.

Who needs Writing and Delivering Your 30 Second Commercial?

01
Entrepreneurs looking to promote their business.
02
Sales professionals aiming to articulate their value proposition.
03
Job seekers wanting to present themselves effectively during networking.
04
Anyone needing a concise elevator pitch for quick introductions.
05
Professionals in need of improving their communication skills.
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An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you're looking for and how you can benefit a company or organization. It's typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.
Your commercial should: Use concise and clear language that is not overly detailed. Sell your professional abilities and experience. Emphasize your strengths and link them to the needs of the employer. Use descriptive statements or specific examples of your acquired skills and abilities.
Your 30-second commercial should: Identify who you are. Highlight a few strengths and accomplishments. Show how you can bring added value to an organization.
What is a 30-Second Commercial? The 30-Second commercial, or ”elevator pitch,” is a short statement of who you are as a professional and your target career path. It can be shorter than, or slightly longer than 30 seconds and should go beyond a simple summary of the job titles you've held.
The structure of a 30-second pitch generally follows this pattern: Introduce yourself, as appropriate. Discuss your experience. State a strength or skill the employer would be interested in. Follow that with an accomplishment (or two) that proves you have that skill.
Your commercial should: Use concise and clear language that is not overly detailed. Sell your professional abilities and experience. Emphasize your strengths and link them to the needs of the employer. Use descriptive statements or specific examples of your acquired skills and abilities.
For a 30-second commercial, you're looking at about 65 to 75 words. That breaks down to roughly 2.2 to 2.5 words per second. It's all about finding that sweet spot to get your message across clearly and engagingly.
7 tips for writing a 30-second video script #1. Limit it to 500 characters. #2. Keep it short and sweet. #3. Tell your story. #4. Make your opening line count. #5. Test it and test it again. #6. Get a professional voice over. #7. Add background music.

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Writing and Delivering Your 30 Second Commercial refers to the process of creating a brief, concise self-presentation, usually lasting about 30 seconds, that effectively communicates who you are, what you do, and what value you offer.
Individuals looking to enhance their networking skills, particularly job seekers, sales professionals, or anyone who needs to clearly articulate their personal or business brand, are encouraged to create and deliver a 30 second commercial.
To fill out a 30 second commercial, start by introducing yourself, stating your profession or role, explaining what you offer, highlighting your unique selling points, and ending with a call to action or an invitation for further discussion.
The purpose of writing and delivering your 30 second commercial is to provide a quick overview of your personal brand or business, allowing you to make a memorable impression in networking situations or professional introductions.
The information that must be reported includes your name, your professional title or role, a brief description of your expertise or services, your unique value proposition, and possibly your contact information or a prompt for further engagement.
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