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Hi there and welcome to another video of GTM training comm with me Julian, and today we want to talk about form field tracking now as always these little videos are brought to you by my course on Google Tag Manager where you'll learn all the essentials to use this tool effectively if you want to check it out head over to GTM training comm /YouTube now as you might know one of our last videos we have installed a form tracking, so we'll send over a Google Analytics event upon Form submit and if you want to check that out just go to the video auto event tracking, and I'll show you how to set that up now once we have set this up we have a contact field which files a Google Analytics event tag upon Form submit so for example here put in test we have here previewed in debug console I want to click on the send button, and I'll do click on it and then press the Escape key, so it doesn't forward the page you see that we have a form submit as an event and our event tag in GA submitted and when we look into this event tag you see our category was form submit our action will submit and the event level contact now what do we want to accomplish today well I've built in a new form field here which is called how did you find out about us, and we have different options here Google Facebook and YouTube this is just an example and what I want to achieve today is to transfer whatever the user selected over to our Google Analytics tag now why do I have a new phone field here and why don't I just transfer the name or the email address over to Google Analytics well you might know that the name and the email address are personal identifiable information PIN information that is prohibited by the TLC's of Google Analytics to be transferred to the tool and if you would transfer it we might run the risk of getting our account shut down, so I don't want to risk that, but you could definitely send in the email address or the name with the same method that I will show you in a second, and it's quite common to send over for example of the name or the email address to other tools such as email automation tools or web analytics tools like KISS metrics so now how do we get the value of this field well we already have a form submit here and when we once we look into the data layer of this form to submit we have an object here in the data layer element now in order to inspect that object I actually need to go into developer tools of Google Chrome which we can do under the view options and developer we have here developer tools, and we will directly go into the console of our developer tools and put in the data layer, and we see all these objects here the normal objects such as GT MRS GT m DOM G team load and the last one is our GT M form submit and here we can actually go into the object of the GT m element and inspect that, so we have a lot of different fields here and the one that interests me especially are these little inputs here and one of these inputs is probably our field...
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