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Rajkumar Venkatesh & Paul W. Harris Measuring and Managing Returns from Retailer-Customized Coupon Campaigns The authors assess how and why retailer-customized coupon campaigns affect customer purchases.

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What is measuring and managing returns?

Measuring and managing returns refers to the process of assessing and controlling the performance and profitability of an investment or business venture.

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To fill out measuring and managing returns, one needs to gather relevant financial data, such as cash flow, profits, and costs. This information is then analyzed using various metrics and ratios to determine the returns and effectiveness of the investment or business venture.

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The purpose of measuring and managing returns is to identify areas of improvement, make informed investment decisions, and optimize the profitability and performance of an investment or business venture.

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The information reported on measuring and managing returns may include financial statements, investment costs, revenue, cash flow, return on investment (ROI), and other relevant performance indicators.

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