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This policy outlines the guidelines and rules for using social media by Berkeley College students, faculty, and staff when discussing matters related to the College.
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How to fill out social media policy

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How to fill out Social Media Policy

01
Define the purpose of the Social Media Policy.
02
Identify the audience and stakeholders affected by the policy.
03
Outline acceptable and unacceptable social media behaviors.
04
Specify the process for creating and approving social media content.
05
Provide guidelines for responding to comments and messages.
06
Include rules regarding the use of personal social media accounts for work-related purposes.
07
Address privacy concerns and the protection of confidential information.
08
List consequences for policy violations.
09
Regularly review and update the policy as needed.
10
Share the policy with all employees and provide training on its implementation.

Who needs Social Media Policy?

01
All organizations, regardless of size, that utilize social media for business purposes.
02
Employees who represent the organization on social media.
03
Marketing and communications teams responsible for social media content.
04
HR departments for compliance and employee conduct.
05
Crisis management teams to handle potential social media issues.
06
Any stakeholder involved in the organization’s online presence.
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Social networking activity must not interfere with the employee's primary job responsibilities. Employees should not spend an excessive amount of time whilst at work using social media sites and should limit their personal use to official rest breaks such as lunch time or when travelling between appointments.
3 Rs: Review, Recognize, and Respond. The principle of the 3 Rs — Review, Recognize, and Respond — refers to the ongoing cyclical process of developing an effective social media communication strategy and evaluating the impact of that strategy (Figure 1).
How to Create a Social Media Policy Define your company's attitude toward social media. Set usage expectations for employees. Don't air grievances in public. Refresh employee knowledge of compliance issues. Stop non-work use of work email addresses. Remind staff not to claim to represent your firm.
It states that, for every 10 posts, brands should follow this category breakdown: Curation: Five posts should be content from other sources relevant to your audience. This is known as curation. Creation: Three posts should be original content that you've created and is relevant to your audience.
The 5 5 5 social media strategy is a simple yet effective content creation and distribution method that breaks down your social media approach into three key components: 5 minutes of content creation. 5 platforms for distribution. 5 types of content variations.
Metrics consistently show that people will usually only perform an action when they're told to. As a result, for every 14 pieces of content you come up with, 10 of them should be curated from leading blogs, 4 of them should be your original content, and 1 call-to-action.
The 30/60/10 principle for content on social media looks like this: 30% of your content should be owned by your brand, 60% should be curated by your brand, and the remaining 10% should be self-promotion which features a call-to-action of some sort.

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A Social Media Policy is a set of guidelines that outline how employees should use social media in relation to their work and the company's interests.
All employees who engage in social media activities on behalf of the organization or represent the company's interests in any social media platform are required to adhere to the Social Media Policy.
To fill out the Social Media Policy, an employee should review the guidelines thoroughly, acknowledge their understanding, and sign or submit any required documentation as per their organization’s protocol.
The purpose of a Social Media Policy is to protect the organization's reputation, ensure compliance with legal regulations, and provide employees with clear expectations regarding the use of social media.
The Social Media Policy should report information on acceptable use, confidentiality, content management, brand representation, legal compliance, and consequences of policy violations.
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