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Learners Handbook Contents Our vision ................................................................. 4 Our values ............................................................... 4 Why You Have
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What is media makeup?
Media makeup is a detailed report that includes information on the types and amounts of media used in advertising campaigns.
Who is required to file media makeup?
Advertising agencies, media buying agencies, and advertisers are typically required to file media makeup.
How to fill out media makeup?
Media makeup is usually filled out by providing details on the media channels used, the duration and frequency of ads, the target audience, and the total cost of the campaign.
What is the purpose of media makeup?
The purpose of media makeup is to track and analyze the effectiveness of advertising campaigns, allocate resources efficiently, and make informed decisions for future campaigns.
What information must be reported on media makeup?
Information such as the types of media channels used (TV, radio, online, print), the number of ads placed, the audience demographics targeted, and the total cost of the campaign must be reported on media makeup.
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