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This document provides guidelines and policies for Colorado State University (CSU) and the College of Veterinary Medicine and Biomedical Sciences (CVMBS) on the use of social media by its community
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How to fill out Social Media Guidelines

01
Identify your organization's goals for social media.
02
Define the target audience for your social media communications.
03
Establish the allowed platforms and types of content.
04
Outline the tone and style of communication.
05
Set guidelines for responding to comments and messages.
06
Include policies on sharing and posting sensitive information.
07
Specify the use of personal vs. professional accounts.
08
Set clear consequences for violating guidelines.
09
Provide examples of acceptable and unacceptable content.
10
Regularly review and update the guidelines as needed.

Who needs Social Media Guidelines?

01
Employees and team members involved in social media management.
02
Marketing and communication departments.
03
Executives and leadership for consistency in messaging.
04
New hires to ensure they understand the social media policy.
05
Anyone representing the organization online.
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Social Media Guidelines are a set of rules and recommendations that outline how individuals or organizations should conduct themselves on social media platforms.
Individuals working for an organization, especially those in communication, marketing, and public relations roles, are typically required to adhere to the Social Media Guidelines.
To fill out Social Media Guidelines, individuals should familiarize themselves with the organization's policies, understand the dos and don'ts of social media behavior, and provide any necessary personal details for accountability.
The purpose of Social Media Guidelines is to ensure consistent communication, protect the organization's reputation, prevent legal issues, and encourage responsible use of social media.
Information that must be reported includes user responsibilities, acceptable content, privacy policies, crisis communication protocols, and consequences for violations.
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