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NEWS RELEASE FOR IMMEDIATE RELEASE SALLIE MAE REPORTS SECONDQUARTER 2015 FINANCIAL RESULTS Net Income Increases to $91 Million From $44 Million in Yardage Quarter Asset Sales Contribute to Earnings
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How to Fill Out a News Release - Sallie:

01
Start by gathering all the necessary information: Include the key details of the news you want to announce, such as the headline, the date of release, and the contact information for media inquiries.
02
Craft a compelling headline: Your headline should be attention-grabbing and succinct, summarizing the main point of your news release.
03
Write an engaging introduction: In the first paragraph, provide a brief overview of the news and its significance. Make sure to grab the reader's attention and clearly convey the main idea.
04
Include the main body: This section should provide more details and background information about the news you're releasing. Use concise paragraphs and bullet points to make it easy to read and understand.
05
Incorporate quotes: To add credibility and human interest, include quotes from relevant individuals, such as company executives or experts in the field. Quotes can provide valuable insights and opinions related to the news.
06
Add relevant multimedia elements: If available, insert images, videos, or links to support the news release and make it visually appealing. Visuals can help make your news more engaging and shareable.
07
Include contact information: Provide the name, title, email, and phone number of a person who can address media inquiries. This ensures journalists and reporters can reach out for further information or interviews.
08
Proofread and edit: Before releasing your news, carefully review the content for grammar, spelling, and clarity errors. Ensure that the news release is well-written and error-free to maintain professionalism.
09
Distribute the news release: Once complete, consider using a distribution service or sending it directly to media outlets, journalists, and relevant industry professionals.
10
Evaluate and follow up: Keep track of the coverage and responses you receive. Send follow-up emails or make calls to reporters who have shown interest in your news to provide additional information or schedule interviews if necessary.

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A news release, also known as a press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something deemed newsworthy.
Any individual or organization that has information or an event that they want to announce to the public and media is required to file a news release.
To fill out a news release, one typically includes a headline, a dateline, the body of the release with pertinent information, contact information, and any supplementary materials.
The purpose of a news release is to generate publicity and inform the public, media, and target audience about newsworthy events or information.
A news release typically includes the who, what, when, where, and why of the event or information being announced, along with any relevant background information.
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