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MECHANICS OF A COMMERCIAL REAL ESTATE TRANSACTION APRIL 22, 2004, PEORIA, ILLINOIS DATES/LOCATIONS: WHAT YOU WILL LEARN: April 22, 2004, This program discusses the commercial real estate transaction.

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1. Determine the objective: Start by clarifying the purpose of the commercial. Is it to promote a product, increase brand awareness, or convey a specific message? Understanding the objective will guide all other decisions in the commercial-making process.
2. Identify the target audience: Knowing the intended audience is crucial for crafting a commercial that resonates with them. Consider demographics, interests, and preferences. This information will shape the tone, messaging, and visuals of the commercial.
3. Craft a compelling script: Begin by outlining the key points and messages that need to be conveyed. Develop a script that captures attention, maintains interest, and persuades the audience to take the desired action. Consider incorporating storytelling techniques or humor to make the commercial memorable.
4. Plan the visual elements: Decide on the type of shots, scenes, and visuals that will complement the script. Consider using actors, props, and locations that align with the target audience and the overall message. Visuals should enhance the storytelling and engage viewers.
5. Select suitable audio: Determine if background music, voice-overs, or sound effects will enhance the commercial. Choose audio elements that match the tone, mood, and brand identity. Carefully consider the volume, timing, and clarity of audio to ensure it doesn't overpower the message.
6. Establish the duration: Determine the ideal length for the commercial based on the medium it will be aired on and the attention span of the target audience. Keep in mind that shorter commercials tend to be more effective in capturing and retaining viewers' attention.
7. Test and refine: Before finalizing the commercial, gather feedback from a small group or focus group to ensure it is impactful and resonates with the intended audience. Make any necessary revisions based on the feedback received.

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