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Logo Style Guide & Graphic Standards March 2013Contents Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Logo General Usage. . . . . . . . . . . . .
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How to fill out a logo style guide amp:

01
Start by gathering all the necessary information about your logo, including its design, color palette, fonts used, and any specific guidelines or rules associated with its usage. This information will be crucial when filling out the style guide amp.
02
Begin by documenting the logo's design specifications. Include details such as its dimensions, preferred file format (e.g., SVG, PNG), and any variations (if applicable). This section should serve as a reference for anyone using the logo, ensuring consistent and accurate reproduction.
03
Next, create a section dedicated to the logo's color palette. Specify the exact color codes (RGB, CMYK, hexadecimal) for each primary and secondary color used in the logo. Additionally, provide guidance on color usage, such as which colors should be used for specific backgrounds or which colors should be avoided in certain contexts.
04
Detail the typography guidelines for the logo in another section. Specify the typefaces or fonts used, including both the primary font for the main logo text and any secondary fonts for taglines or slogans. Include information on font size, weight (bold, italic), and any recommended letter-spacing or line-heights to maintain consistency.
05
If there are any specific guidelines or rules associated with the logo's usage, such as minimum size requirements or clear space around the logo, outline them in a dedicated section. These guidelines will ensure that the logo is correctly displayed and that its integrity is maintained in different applications and mediums.

Who needs a logo style guide amp:

01
Businesses or organizations with multiple departments or teams: A logo style guide amp is essential to maintain consistency in logo usage across different departments or teams, ensuring a unified and professional image.
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Graphic designers or marketing agencies: Having a logo style guide amp provides graphic designers and marketing agencies with clear instructions and specifications, making it easier for them to create collateral, websites, or other materials that incorporate the logo.
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Freelancers or contractors: When working with external freelancers or contractors, a logo style guide amp helps communicate the correct usage and branding guidelines for the logo, minimizing the risk of any misinterpretation or inconsistent representation.
Remember, an effective logo style guide amp acts as a comprehensive reference tool, providing guidance on logo usage and ensuring your brand's visual identity remains consistent and cohesive.
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Logo style guide amp is a document outlining the specific guidelines for the correct usage of a company's logo, including colors, fonts, sizes, placement, etc.
Companies or organizations that have a logo and want to ensure that it is used correctly and consistently across all platforms.
The logo style guide amp can be filled out by a graphic designer or marketing team familiar with the brand's guidelines and requirements.
The purpose of a logo style guide amp is to maintain brand consistency and ensure that the logo is represented accurately in all forms of communication.
Information such as the correct color codes, font choices, spacing guidelines, and examples of incorrect logo usage.
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