Get the free STYLE BRANDING GUIDE - Tennessee State University - tnstate

STYLE & BRANDING GUIDE table of Contents 4 6 7 8 10 11 13 14 15 16 18 20 22 24 28 35 Introduction Logo Usage Official Logo University Seal Restricted Logos Obsolete Logos Versions Who should use

How to fill out style branding guide

1. Determine the purpose and audience of your style branding guide. Consider whether it is for internal use within your company or to be shared externally with clients or partners. Understanding the target audience will help you tailor the guide's content and tone appropriately.
2. Begin by creating a clear and concise introduction that outlines the importance and benefits of having a style branding guide. Explain how it can help maintain consistency, convey your brand's values, and enhance brand recognition.
3. Define your brand's core elements, such as your logo, color palette, typography, and imagery. Provide detailed guidelines for using these elements consistently across all platforms and materials.
4. Establish rules for logo usage, including proper size, placement, clear space, and variations (if applicable). Include specific instructions on how the logo should not be altered or distorted.
5. Specify the primary and secondary brand colors, along with any accompanying color palettes or gradients, if applicable. Provide values for both print and digital mediums, such as Pantone, CMYK, RGB, and hexadecimal codes.
6. Outline the approved typography for your brand, including font styles, sizes, and spacing. Emphasize the importance of using consistent typography across all communication channels, such as websites, social media, and printed materials.
7. Detail guidelines for imagery and photography, including the style, tone, and composition that align with your brand's visual identity. Provide examples or references to help illustrate the desired aesthetic.
8. Address the use of graphics, icons, and illustrations, if applicable. Outline any specific styles, file formats, or sources for these elements that align with your brand's look and feel.
9. Provide guidance on writing style and tone of voice. Define the preferred language, tone, and messaging to ensure consistent communication across all channels. Include examples and guidelines for different types of content, such as social media posts, blog articles, or press releases.
10. Discuss the application of the style branding guide to various mediums, such as websites, social media platforms, print collateral, presentations, and advertising materials. Provide specific instructions or templates for each medium to help ensure consistent branding.
11. Include additional resources or references at the end of the guide, such as downloadable brand assets, templates, or links to online tools that can help users adhere to the style branding guide easily.

Who needs a style branding guide?

1. Start-ups and small businesses looking to establish a cohesive and recognizable brand identity.
2. Marketing and design teams responsible for maintaining brand consistency across various platforms.
3. Agencies or freelancers working with multiple clients who require standardized branding.
4. Businesses undergoing a rebranding process or brand refresh.
5. Organizations with a distributed workforce or multiple branches that need a centralized resource for brand guidelines.
6. Companies seeking to enhance brand recognition and stand out from their competitors in the market.
7. Individuals or teams responsible for creating and managing marketing assets and promotional materials.

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