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RUTGERS UNIVERSITYCAMDEN Editorial Style Guide Revised August 2015 This editorial style guide has been developed as a quick reference tool for anyone writing about Rutgers University Camden. It provides
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Instructions for filling out the editorial style guide:

01
Start by reviewing the existing style guide, if available. Familiarize yourself with the guidelines and instructions provided.
02
Begin with the basics. Fill out the sections that cover general information such as the organization's name, logo usage guidelines, and contact information. This will ensure consistency throughout the document.
03
Move on to the section regarding writing style. Provide clear instructions on grammar, punctuation, and word usage. Include examples to illustrate the preferred style. Consider including guidance on tone and voice to maintain consistency in the organization's messaging.
04
Address the section on formatting and layout. Specify the preferred font, font size, and document formatting guidelines. Include instructions for headings, subheadings, paragraphs, and bullet points. Additionally, consider providing guidelines for formatting special elements like tables, figures, or citations.
05
Provide specific instructions for branding and design elements. Include guidelines for the use of colors, typography, images, and logos. Clarify any restrictions or special considerations related to branding and design.
06
Include instructions for managing references and citations. Specify the preferred citation style (e.g., APA, MLA) and provide guidelines for citing sources within the organization's content. Consider including examples to facilitate understanding.
07
Add a section on inclusivity and diversity. Provide guidelines on using inclusive language and avoiding biased or discriminatory content. Encourage writers to consider diverse perspectives and cultural sensitivities.
08
Review and edit the completed sections to ensure clarity and consistency. Consider seeking feedback from other stakeholders, such as editors or content creators, to ensure the guide is comprehensive and applicable to their needs.
09
Finally, identify the target audience who needs to follow this editorial style guide. This may include content creators, editors, marketers, or any individuals involved in producing written or visual materials for the organization. Clearly communicate that adherence to the style guide is essential for maintaining a cohesive brand image and consistent messaging.
Remember, the purpose of an editorial style guide is to provide clear instructions and guidelines for creating content that upholds the organization's brand identity and effectively communicates with the intended audience.
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