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University of Hartford
brand identity GUIDEVersion 1.0Brand identity GUIDE2Contents
Introduction3Copy Guidelines28University Wordmark4Brand Positioning31Color Variations6Copy Tone32Usage7Typefaces33Stacked
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What is copy guidelines?
Copy guidelines provide instructions and specifications on how a particular piece of content should be written and formatted.
Who is required to file copy guidelines?
Any individuals or organizations who produce content that needs to adhere to specific writing and formatting requirements.
How to fill out copy guidelines?
Copy guidelines can be filled out by detailing the necessary instructions, specifications, and examples for creating content.
What is the purpose of copy guidelines?
Copy guidelines ensure consistency, accuracy, and quality in written content by providing clear instructions on writing and formatting.
What information must be reported on copy guidelines?
Copy guidelines should include requirements for writing style, tone, grammar, formatting, and any specific instructions for the content.
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