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Website Personalization using Data Mining and Active Database Techniques Richard S. Same Abstract Effective website personalization is at the heart of many e-commerce applications. To ensure that
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Website personalization using data is the process of tailoring a website's content and user experience based on collected data about the individual user, such as their browsing behavior, demographics, and preferences.
Any website or online platform that engages in personalization using data is required to file, including e-commerce websites, social media platforms, and other online services that customize content or user experiences.
Filing for website personalization using data typically involves providing information about the data collection methods, types of personalization used, data storage and security measures, and obtaining user consent in accordance with applicable privacy regulations.
The purpose of website personalization using data is to enhance user engagement, improve user experiences, and increase conversion rates by delivering tailored content, recommendations, and customizations based on individual user preferences and behaviors.
Information that must be reported on website personalization using data includes the types of data collected, sources of data, methods of data collection, data processing and storage practices, data sharing practices, and details about user consent and privacy policies.
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