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YouTube Targeting Precision Targeting at Scale YouTube at a glance As of January 2012, YouTube has 800 million monthly unique users worldwide who upload more than 60 hours of video to the site every
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How to fill out youtube targeting

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How to fill out YouTube targeting:

01
Start by accessing your YouTube Ads account and navigating to the "Campaigns" tab.
02
Click on the "+ New campaign" button to create a new campaign.
03
Select the campaign type that aligns with your advertising goals, such as "Video" or "Discovery."
04
Choose the campaign subtype that best suits your targeting objectives. For example, if you want to reach specific demographics, you can select "Demographics targeting."
05
Set your campaign budget and choose the bidding strategy that aligns with your goals. You can choose from options like "maximum CPV (cost-per-view)" or "target CPA (cost-per-acquisition)."
06
Next, select the networks where you want your ads to appear. YouTube offers options like "YouTube Search," "YouTube Videos," and "YouTube Discover."
07
Define your target audience by selecting different targeting options. This could include demographics, interests, topics, keywords, placements, remarketing lists, or custom intent audiences.
08
Specify the ad placements where you want your YouTube ads to appear. You can choose to show your ads on specific YouTube channels, videos, or websites.
09
Customize your ad settings, such as ad formats (e.g., skippable in-stream ads or non-skippable ads), ad scheduling, and frequency capping.
10
Create compelling ad content that resonates with your target audience. This could involve creating engaging video content, writing persuasive ad copy, and designing captivating thumbnails.
11
Review and finalize your campaign settings.

Who needs YouTube targeting?

01
Businesses and advertisers who want to reach a specific audience: YouTube targeting allows businesses to narrow down their reach and focus on audiences who are most likely to be interested in their products or services. By defining target demographics, interests, or custom intent audiences, advertisers can increase the relevance of their ads and improve their campaign performance.
02
Content creators and influencers: YouTube targeting can be beneficial for content creators and influencers who want to promote their videos or channels to a specific audience. By utilizing targeting options, they can ensure that their content reaches users who are more likely to engage, subscribe, or become long-term viewers.
03
Marketers looking to increase brand awareness: YouTube targeting can help marketers effectively reach their target audience, increasing brand exposure and awareness. By selecting specific demographics, interests, or placements, marketers can ensure that their ads are shown to users who are more likely to remember and recognize their brand.
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