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Revised 11.13 Graphic Standards Guidelines WESTERN NEW ENGLAND Building a New Brand Identity 1 U UN N II V EE RR SS II TT Y Why We Value Our Brand Identity Our brand identity distinguishes us as an

How to fill out graphic standards guidelines

How to fill out graphic standards guidelines?

1. Start by familiarizing yourself with the purpose and scope of the graphic standards guidelines. Understand the guidelines' objectives and how they align with the overall branding strategy.
2. Review the provided template or framework for the graphic standards guidelines. This may include sections such as logo usage, typography, color palette, imagery guidelines, and layout specifications.
3. Gather all necessary brand assets and materials, such as logos, fonts, color codes, and approved imagery. Ensure that these assets are up-to-date and align with the current brand identity.
4. Follow the guidelines in the template to populate each section accurately. Clearly explain the dos and don'ts for each element, including dimensions, spacing, usage restrictions, and recommended applications.
5. Use clear and concise language to communicate the guidelines effectively. Avoid jargon or technical terms that may confuse the reader. Provide examples or visual references whenever possible to illustrate correct usage.
6. Seek input and feedback from relevant stakeholders, such as marketing, design, and legal teams. Incorporate their suggestions and ensure that their concerns are addressed within the guidelines.
7. Consider including any specific industry or regulatory requirements that may impact the graphic standards, such as accessibility guidelines or usage limitations for different platforms.
8. Provide instructions on how to access and use the graphic standards guidelines, whether it's through an online portal, shared drive, or printed document. Ensure that the guidelines are easily accessible and regularly updated.
9. Have the finalized graphic standards guidelines reviewed and approved by key decision-makers or brand guardians to ensure accuracy and alignment with the overall brand strategy.
10. Regularly review and update the graphic standards guidelines as needed, especially when significant brand identity changes occur or new design trends emerge.

Who needs graphic standards guidelines?

1. Organizations: Companies of all sizes and industries that want to establish and maintain a consistent visual identity across their branding materials, both online and offline.
2. Designers: Graphic designers who create branded assets for the organization or work with clients in creating design materials. The guidelines help them understand the brand's visual requirements and prevent any misuse or misinterpretation.
3. Marketing and Communications Teams: These teams use the guidelines to ensure that their marketing collateral, advertisements, social media graphics, and other promotional materials maintain a consistent brand image and messaging.
4. External Vendors: When outsourcing design or marketing projects, graphic standards guidelines provide clear instructions to external vendors or agencies, ensuring that their deliverables align with the brand identity.
5. Employees: Having access to the graphic standards guidelines helps employees understand how to consistently represent the brand in their internal communication, presentations, and any other materials they create on behalf of the organization.

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What is graphic standards guidelines?

Graphic standards guidelines are a set of rules and specifications that define how a company's visual identity should be presented.

Who is required to file graphic standards guidelines?

Companies and organizations that want to maintain a consistent brand image are required to file graphic standards guidelines.

How to fill out graphic standards guidelines?

Graphic standards guidelines can be filled out by detailing the rules for logo usage, color palettes, typography, and other visual elements.

What is the purpose of graphic standards guidelines?

The purpose of graphic standards guidelines is to ensure consistency and coherence in how a brand is visually represented across all mediums.

What information must be reported on graphic standards guidelines?

Graphic standards guidelines typically include rules for logo usage, color codes, font styles, and design layouts.