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2010 CALIFORNIA WINE The Official Magazine of the California State Fair Commercial Wine Competition ADVERTISING INSERTION ORDER Issue Date: August 2010 (Please note the NEW State Fair dates.) CONTACT
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How to fill out advertising insertion order:

01
Start by reviewing the insertion order template provided by the advertising platform or publisher. This template typically includes fields such as contact information, campaign details, ad specifications, and pricing.
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Fill in the contact information section with your company's name, address, and contact details. This will ensure that the advertising platform can reach you for any necessary communication.
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Provide the campaign details, including the start and end dates of the campaign, the target audience, and the campaign objective. Clearly define the goals and expectations for the advertising campaign.
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Specify the ad specifications, such as the ad format (banner, video, native, etc.), dimensions, file types, and any special requirements. Make sure to provide all the necessary assets for your ads, including images, videos, and copy.
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Include pricing information, such as the total budget for the campaign, the cost per impression or click, and any additional fees or discounts. Ensure that the pricing terms are clear and agreeable to both parties.
06
Review the insertion order carefully before submitting it. Check for any errors or missing information. It is crucial to ensure that all the details are accurate to avoid any future misunderstandings or discrepancies.

Who needs advertising insertion order:

01
Advertisers: Advertisers who plan to run ad campaigns on various platforms or publishers need advertising insertion orders. This helps them outline the campaign details, agree on pricing, and ensure a smooth collaboration with the advertising platform or publisher.
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Advertising agencies: Advertising agencies, acting on behalf of their clients, require advertising insertion orders to coordinate and manage multiple campaigns across different platforms. It helps them align the expectations of the client, the advertising platform, and other stakeholders involved.
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Publishers: Publishers who offer advertising space on their platforms require advertising insertion orders to ensure a clear understanding of the campaign details, pricing, and other specifications. This helps them effectively manage the ad inventory and deliver the expected results for their advertisers.
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Advertising insertion order is a document that outlines the details of a planned advertising campaign, including where and when ads will be placed, the cost of the campaign, and other important information.
Typically, advertising agencies or media buying companies are responsible for filing the advertising insertion order on behalf of their clients.
To fill out an advertising insertion order, you will need to provide details such as the name of the advertiser, the dates and times of ad placement, the media channels where the ads will appear, and the total cost of the campaign.
The purpose of advertising insertion order is to ensure that all parties involved in an advertising campaign are on the same page regarding the details and cost of the campaign.
Information that must be reported on an advertising insertion order includes advertiser details, ad placement details, cost of the campaign, and any special instructions or requirements.
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