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Building Your Brand with Social Media May 15 and 22, 2015 2 Fridays, 9:30 am 3:30 pm Strong leaders focus on motivating their team while building better relationships. They also work towards a strengthened
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Building your brand is done with consistent marketing efforts, strong messaging, visual identity, and customer experiences.
Businesses and individuals looking to establish or grow their brand are required to actively engage in building their brand.
Building your brand involves creating a unique value proposition, defining your target audience, developing a brand persona, and consistently communicating your brand message across all channels.
The purpose of building your brand is to differentiate yourself from competitors, establish credibility, build customer loyalty, and increase brand awareness and recognition.
Information such as brand guidelines, brand messaging, target audience profiles, brand assets (logo, color palette, fonts), marketing materials, and brand promotion strategies must be included when building your brand.
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