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Digital Advertising Specifications for NEC, Inc Preferred file format is TIFF/ITP1 (CT, LAW) files. The LAW file should have a resolution of at least 2000dpi. CT Files are required to have a resolution

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How to fill out digital advertising specifications for

How to fill out digital advertising specifications for:

01

Identify the platform or medium: Determine whether the digital advertising will be displayed on websites, social media platforms, mobile apps, or other mediums.

02

Specify the ad format: Choose the format of the digital advertisement, such as banner ads, video ads, or native ads.

03

Determine the ad dimensions: Provide the required dimensions for the ad size. This includes the width and height in pixels or any other specific measurements.

04

Define the file format: Specify the preferred file format for the advertisement, such as JPEG, PNG, GIF, or HTML5.

05

Set the maximum file size: Determine the maximum file size allowed for the ad. This is important to ensure that the ad doesn't slow down the page loading speed.

06

Determine the duration: If the advertisement is a video ad, mention the required duration for the video, usually in seconds.

07

Include branding guidelines: Provide any specific instructions regarding the inclusion of logos, slogans, or brand colors in the advertisement.

08

Specify targeting requirements: If there are any specific audience targeting requirements, such as demographics or geographic location, mention them in the specifications.

09

Mention tracking and reporting needs: If you require specific tracking or reporting metrics, such as click-through rates or conversions, outline them in the specifications.

10

Share any additional instructions: If there are any other specific requirements or instructions, make sure to include them in the specifications.

Who needs digital advertising specifications for:

01

Advertisers: Advertisers who want to promote their products or services through digital advertising channels need specifications to ensure their ads are created and displayed correctly.

02

Advertising agencies: Agencies that create and manage digital advertising campaigns on behalf of their clients need specifications to accurately communicate the requirements to their creative teams.

03

Publishers or platform owners: Publishers or platform owners who provide advertising space on their websites, social media platforms, or mobile apps need specifications to ensure the ads meet their technical requirements and guidelines.

Overall, anyone involved in the planning, creation, or execution of digital advertising campaigns can benefit from having clear and detailed specifications to ensure the desired outcome is achieved.

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