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PRINT AND DIGITAL RESEARCH FORUM: OCTOBER 2015, LONDON GUARANTEED SALES RESULTS BEYOND CPG Britt Cleveland SVP, Research Solutions, Meredith Corporation (Britt. Cleveland meredith.com) Panel Oval
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What is print and digital research?
Print and digital research refers to the collection and analysis of data related to audience reach and engagement through print publications and digital platforms.
Who is required to file print and digital research?
Companies and organizations that utilize print and digital advertising or marketing strategies are required to file print and digital research.
How to fill out print and digital research?
Print and digital research can be filled out by gathering data on audience demographics, reach, and engagement from print publication circulation and online analytics.
What is the purpose of print and digital research?
The purpose of print and digital research is to evaluate the effectiveness of advertising and marketing strategies, and to make data-driven decisions for future campaigns.
What information must be reported on print and digital research?
Information that must be reported on print and digital research includes audience demographics, circulation numbers, online traffic, engagement metrics, and campaign performance.
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