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PROGRAM: AAS MARKETING 64 Credits Division: Business, Behavioral/Social Sciences, Public & Human Services CLA201 (914) 6066795 Reviewed By: Date: Approved By Curriculum Chair: Curriculum Chair Professor
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Program as a Service (PaaS) marketing refers to marketing strategies and campaigns aimed at promoting software programs delivered as a service over the internet.
Companies or individuals offering software programs as a service are required to file program as a service marketing.
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The purpose of program as a service marketing is to increase awareness, attract customers, and drive sales for the software program offered as a service.
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