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US 20120116884A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2012/0116884 A1 (43) Pub. Date: Yes et al. (54) USING LOCATIONSPECIFIC AD May 10, 2012, Publication Class?cation

How to fill out using location-specific ad creatives

How to fill out using location-specific ad creatives:

1. Research and identify target locations: Start by understanding your target market and identifying the specific locations where they are located. This could be based on demographic data, customer behavior, or market research.
2. Customize ad content for each location: Once you have identified the target locations, create ad creatives that are tailored to each specific location. This could include using location-specific imagery, language, or offers that resonate with the local audience.
3. Utilize location extensions: Location extensions allow you to display additional information about your business, such as address, phone number, or store hours. Make sure to set up and optimize location extensions to maximize the visibility and relevance of your ads.
4. Optimize ad targeting: Use location targeting options provided by advertising platforms to ensure that your ads are shown to the right audience in the specific locations you have identified. This may include targeting a specific radius around a physical store, targeting users located in a particular city or region, or even targeting users who have shown interest in specific locations.
5. Monitor and analyze performance: Regularly review the performance of your location-specific ad creatives. Monitor metrics such as click-through rates, conversion rates, and return on ad spend to identify areas for improvement or new opportunities.

Who needs using location-specific ad creatives:

1. Local businesses: Businesses that have physical locations or operate in specific regions can benefit from using location-specific ad creatives. This allows them to effectively target and engage with potential customers in their specific area.
2. E-commerce stores with regional offerings: Even if you operate primarily online, if you have regional-specific offerings or promotions, using location-specific ad creatives can help you reach the right audience and improve your conversion rates.
3. Service-based businesses: Service-based businesses such as restaurants, salons, or repair services can target their ads to local customers who are more likely to convert. This can help drive foot traffic to their physical locations and increase overall business.
4. Franchises or multi-location businesses: Franchise owners or businesses with multiple locations can use location-specific ad creatives to target each specific location with customized messaging and offers. This allows them to maintain consistency in branding while still catering to the unique needs and preferences of each location's customer base.
5. Events or promotions: Businesses or organizations hosting events or running time-sensitive promotions can benefit from using location-specific ad creatives. This helps create a sense of urgency and relevance among the target audience, increasing the likelihood of participation or purchase.

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