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US 20070100867A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2007/0100867 A1 (43) Pub. Date: Celia et al. (54) SYSTEM FOR DISPLAYING ADS May 3, 2007, Publication Class?cation
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How to fill out ad server:

01
Start by gathering all the necessary information about your advertising campaigns, including the ad creatives, targeting criteria, and any additional parameters you may need.
02
Login to your ad server account and navigate to the campaign creation page or section.
03
Input the campaign details, such as the campaign name, start and end dates, budget, and bidding strategy. These details will help the ad server optimize the delivery of your ads.
04
Choose the ad creatives you want to use for your campaign. This can include images, videos, or interactive media.
05
Specify the targeting criteria for your campaign. This may involve selecting specific demographics, geographic locations, or interests that you want your ads to be shown to.
06
Set the delivery settings for your campaign, such as the ad frequency, ad rotation, and ad scheduling. This will determine how often and when your ads will be displayed.
07
Configure any additional parameters, such as conversion tracking, retargeting options, or third-party tracking tags, if necessary.
08
Review and confirm all the campaign settings, making sure everything is correct and aligned with your strategy.
09
Save and activate your campaign in the ad server. Your ads will now start running based on the specified settings.

Who needs ad server:

01
Advertisers or companies running digital advertising campaigns across multiple platforms and websites may need an ad server. It allows them to efficiently manage and track their ads across various channels.
02
Publishers or website owners who want to monetize their website through display advertising can benefit from an ad server. It helps them organize and deliver ads to their audience, ensuring efficient ad placement and maximizing revenue.
03
Agencies or advertising networks that handle the distribution and management of ads for multiple clients can greatly benefit from an ad server. It simplifies the process of serving different campaigns and helps track performance and results effectively.
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Ad server is a technology used by publishers, advertisers, ad agencies, and ad networks to manage, run, and track online advertising campaigns.
Ad server filing is required by companies and individuals who publish or serve online advertising.
Ad server is typically filled out online through a designated platform provided by an advertising technology company or service provider.
The purpose of ad server is to deliver targeted advertisements to audiences, track ad performance, and generate reports on the effectiveness of advertising campaigns.
Ad server reports typically include data on impressions, clicks, conversions, demographics of users, and other relevant metrics.
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