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US 20050267803A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2005/0267803 A1 (43) Pub. Date: Patel et al. (54) ADVERTISING MANAGEMENT Dec. 1, 2005 Publication Class?cation
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01
Determine the key responsibilities and roles within the advertising management team. This can include positions such as advertising manager, media buyer, creative director, and campaign analyst.
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Establish clear reporting lines and hierarchies within the advertising management structure. This will help outline who reports to whom and ensure efficient communication and decision-making processes.
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Define the goals and objectives of the advertising management team. This can include increasing brand awareness, driving sales, or reaching a specific target audience.
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Allocate resources and budget to the different aspects of advertising management. This includes determining how much will be spent on media buying, creative development, research, and other related activities.
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Develop a timeline and schedule for advertising campaigns and initiatives. This will help ensure that all activities are coordinated and executed on time.
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Implement tracking and measurement systems to monitor the effectiveness of advertising efforts. This can include tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend.
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Regularly evaluate and review the advertising management structure to identify areas for improvement and make necessary adjustments.

Who needs advertising management structure and:

01
Businesses and organizations that engage in advertising initiatives to promote their products or services.
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Advertising agencies and media companies that manage advertising campaigns on behalf of clients.
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Marketing departments or teams within companies that handle advertising strategy and execution.
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Advertising management structure is the framework and processes put in place to plan, execute, and evaluate advertising campaigns.
Marketing agencies, advertising firms, and businesses that engage in advertising activities are required to file advertising management structure.
To fill out advertising management structure, companies need to document their advertising goals, strategies, target audience, budget, and key performance metrics.
The purpose of advertising management structure is to ensure that advertising campaigns are planned and executed effectively to achieve business objectives.
Information such as advertising budget, target audience demographics, advertising platforms used, key messages, and performance metrics must be reported on advertising management structure.
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