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Adobe Marketing Cloud ClickStream Data Feeds Contents Clickstream Data Feeds Help...........................................................................................3 What's New........................................................................................................................4
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How to fill out clickstream data feeds

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How to fill out clickstream data feeds:

01
Gather relevant data sources: Identify the various online platforms and channels that generate clickstream data, such as websites, mobile apps, social media platforms, or e-commerce platforms.
02
Define the data you want to collect: Determine the specific clickstream data points you want to capture, such as page views, clicks, time spent on page, referral source, user demographics, or conversion events.
03
Implement a tracking system: Set up a clickstream analytics tool or software to collect and process the desired data. This can involve adding tracking codes or JavaScript tags to your website or mobile app.
04
Configure data collection parameters: Customize the tracking system to capture the required data accurately. This may involve setting up filters, exclusions, or defining specific events or actions to track.
05
Test the data collection process: Ensure that the clickstream data is being accurately collected and recorded by performing thorough testing on all relevant platforms and devices.
06
Monitor data quality: Regularly review and evaluate the collected clickstream data to identify any anomalies or discrepancies. This could involve monitoring data completeness, accuracy, or consistency.
07
Optimize data collection: Continually refine and optimize the clickstream data collection process based on insights and feedback gathered from analyzing the data. This could involve making adjustments to tracking parameters, adding or removing data points, or integrating with other analytics tools.

Who needs clickstream data feeds?

01
E-commerce businesses: Clickstream data feeds are valuable for e-commerce businesses as they provide insights into customer behavior throughout the online shopping journey. This data helps optimize the user experience, personalize product recommendations, and improve conversion rates.
02
Digital marketers: Clickstream data feeds are vital for digital marketers to understand user engagement with marketing campaigns, track the effectiveness of advertising, and optimize marketing strategies based on user behavior.
03
UX/UI designers: Clickstream data feeds assist UX/UI designers in identifying user pain points, optimizing website or app navigation, and improving overall user experience by understanding how users interact with the interface.
04
Data analysts: Clickstream data feeds serve as a valuable source for data analysts to perform advanced analytics and generate actionable insights. They can leverage this data to uncover patterns, trends, and correlations to drive data-driven decision-making within an organization.
05
Researchers and data scientists: Clickstream data feeds can be utilized by researchers and data scientists for various purposes, such as studying user behavior, developing predictive models, or conducting market research. This data helps in understanding consumer preferences and making data-backed predictions.
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