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Adobe Marketing CloudCalculated MetricsContents Calculated and Advanced Calculated (Derived) Metrics......................................6 Frequently Asked Questions..................................................................................9 How-to

How to fill out calculated metrics

How to fill out calculated metrics:

1. Start by accessing the analytics platform or tool you are using. This could be Google Analytics, Adobe Analytics, or any other platform that offers calculated metrics functionality.
2. Navigate to the calculated metrics section within the platform. This is usually located in the admin or settings area.
3. Click on the "Create New Calculated Metric" button or similar option to begin creating a new calculated metric.
4. Give your calculated metric a name that clearly describes what it measures. This will help you easily identify and understand the metric in the future.
5. Specify the formula or calculation for the metric. Depending on the platform, this could be a simple formula involving basic arithmetic operators like addition, subtraction, multiplication, or division, or it could involve more complex functions and operators.
6. Choose the appropriate scope for the calculated metric. This determines whether the metric is calculated at the session, user, or hit level. The scope will depend on the specific goal or analysis you are trying to achieve.
7. Define the formatting and display options for the calculated metric. This includes choosing the number format, decimal places, and any additional formatting preferences.
8. Save the calculated metric once you are satisfied with the settings and formula. The metric will now be available for use in reporting and analysis within the analytics platform.

Who needs calculated metrics?

1. Marketing teams: Calculated metrics can help marketing teams track and measure the effectiveness of their campaigns, such as calculating the return on investment (ROI) or conversion rates.
2. Business analysts: Calculated metrics are invaluable for business analysts who need to analyze and report on key performance indicators (KPIs) specific to their organization's goals and objectives.
3. E-commerce businesses: Online businesses can utilize calculated metrics to monitor and optimize their sales funnel, such as the abandonment rate or lifetime customer value.
4. Content creators: Calculated metrics can help content creators track engagement metrics, such as time on page or scroll depth, to determine the effectiveness of their content and make data-driven decisions.
5. Website administrators: Calculated metrics provide website administrators with insights into user behavior and website performance, enabling them to optimize the user experience and increase conversions.
6. Product managers: Product managers can leverage calculated metrics to track user satisfaction metrics, such as Net Promoter Score (NPS), to continuously improve their products and services.

Overall, calculated metrics are beneficial to a wide range of individuals and organizations seeking to gain deeper insights, make data-driven decisions, and optimize their business performance.

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What is calculated metrics?

Calculated metrics are derived measurements used to evaluate the performance or efficiency of a specific process or system. These metrics are typically based on mathematical formulas or algorithms that take into account various input data.

Who is required to file calculated metrics?

Individuals or organizations that are monitoring or analyzing specific metrics within their operations or projects may be required to file calculated metrics. This can include businesses, researchers, or government agencies.

How to fill out calculated metrics?

Calculated metrics can be filled out by collecting relevant data points, applying mathematical formulas or algorithms to derive the desired metric, and then reporting the results in a clear and concise manner. Automation tools or software may also be used to streamline this process.

What is the purpose of calculated metrics?

The purpose of calculated metrics is to provide insights into the performance, effectiveness, or efficiency of a specific process or system. These metrics help in making informed decisions, identifying trends, and measuring progress towards goals or objectives.

What information must be reported on calculated metrics?

The information reported on calculated metrics typically includes the formula or algorithm used to derive the metric, the input data points or variables involved, the resulting value of the metric, and any relevant context or interpretation of the findings.