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STRATEGIC MARKETING PROPOSAL PLAN FOR A COSMETICS COMPANY Case: BB Cream of Maybelline New York Vietnam LAH TI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor Thesis

How to fill out cosmetic marketing proposal form

How to fill out a strategic marketing proposal plan:

1. Identify your target audience: Before you begin filling out the strategic marketing proposal plan, it is crucial to have a clear understanding of your target audience. Determine who your ideal customers are, their demographics, and what motivates them.
2. Set marketing objectives: Define your marketing goals and objectives. These can include increasing brand awareness, driving sales, expanding market share, or launching a new product or service. Make sure your objectives are specific, measurable, achievable, relevant, and time-bound (SMART).
3. Conduct market research: Gather relevant information about your industry, competitors, consumer trends, and customer preferences. This will help you make informed decisions and shape your marketing strategies.
4. Develop your marketing strategies: Based on your objectives and research findings, outline the strategies you will implement to achieve your marketing goals. This may include product positioning, pricing strategies, distribution channels, promotional activities, and customer relationship management.
5. Create a detailed action plan: Break down your strategies into actionable steps. Define specific tasks, assign responsibilities, set deadlines, and allocate resources. This will ensure that your marketing plan is executed efficiently and effectively.
6. Establish a budget: Determine your marketing budget and allocate resources to different marketing activities. Consider both traditional and digital marketing channels, as well as any additional costs for market research, advertising, or hiring external agencies.
7. Monitor and measure results: Set up performance metrics to track the success of your marketing plan. Use key performance indicators (KPIs) such as sales revenue, customer acquisition, website traffic, or social media engagement. Regularly analyze and evaluate these metrics to identify areas for improvement.

Who needs a strategic marketing proposal plan?

A strategic marketing proposal plan is essential for various stakeholders, including:

1. Businesses and organizations: Any company or organization that wants to grow its market share, improve its brand visibility, or launch new products or services needs a strategic marketing proposal plan. It provides a roadmap for achieving marketing objectives and ensures that resources are allocated appropriately.
2. Marketing professionals: Marketing professionals, including marketing managers, directors, or consultants, rely on strategic marketing proposal plans to develop effective marketing strategies, monitor their implementation, and measure their success. It helps them align their marketing efforts with business goals and achieve maximum return on investment (ROI).
3. Investors and stakeholders: Investors and stakeholders often request strategic marketing proposal plans to evaluate the viability and potential profitability of a business. These plans provide insights into market opportunities, competitive analysis, and growth strategies, giving stakeholders the confidence to invest or support the organization.
4. Startups and entrepreneurs: Startups and entrepreneurs can benefit greatly from strategic marketing proposal plans as they need to establish a strong market presence and attract customers in competitive industries. A well-developed marketing plan helps them gain a competitive edge and secure funding from potential investors or lenders.

In conclusion, a strategic marketing proposal plan should be filled out systematically by identifying the target audience, setting marketing objectives, conducting market research, developing marketing strategies, creating an action plan, establishing a budget, and monitoring and measuring results. This plan is crucial for businesses, marketing professionals, investors, stakeholders, startups, and entrepreneurs, as it provides a structured approach to achieve marketing goals and drive business growth.

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What is strategic marketing proposal plan?

A strategic marketing proposal plan is a detailed outline that identifies marketing objectives and strategies to achieve those goals for a business or organization.

Who is required to file strategic marketing proposal plan?

Typically, marketing teams, departments, or agencies within a company are responsible for creating and filing strategic marketing proposal plans.

How to fill out strategic marketing proposal plan?

To fill out a strategic marketing proposal plan, one must research market trends, identify target audiences, set marketing objectives, create strategies, determine budgets, and establish timelines for implementation.

What is the purpose of strategic marketing proposal plan?

The purpose of a strategic marketing proposal plan is to provide a roadmap for achieving marketing objectives, increasing brand awareness, generating leads, and ultimately driving sales for a business or organization.

What information must be reported on strategic marketing proposal plan?

Information such as market analysis, target audience demographics, marketing objectives, strategies, tactics, budgets, timelines, and performance metrics must be reported on a strategic marketing proposal plan.